“Sakura wa hana no araware nikeri” – an old Japanese proverb which literally translates to “A Sakura (meaning Cherry Blossom) tree, is known among others by its flowers”. Which metaphorically describes a person who stands out among a crowd.
Shiseido skin care company is similarly one such Japanese cosmetic company, that stands out among others of its kind.
Established in the late 1800s, it was Japan’s first Western style pharmacy. It entered the cosmetics industry with the launch of its product “Eudermine”. In Greek language “eu” means good and “derma” means skin. This skin care product is popular even today as “Shiseido’s Red Water”, nicknamed due to the lotion’s vivid red color. Now spread widely over Asia, Pacific, Europe and Americas, Shiseido aims in providing customers with safe, functional, sensible beauty products.
Shiseido skin care line promises youthful looking, beautiful skin. Their R&D centers develop effective skin care remedies, they use the most pure, first rate ingredients which are environment friendly too.
Skin Care – Customized Just For You
Ever wonder why certain skin care products seem to work only on your neighbor’s skin but never on your own? Well, that is because ‘the skin we come in’ is unique.
Shiseido consultants can customize a skin care regimen just for your individual skin type and tone. Such unique programs can help achieve the ideal balance and tone that your skin needs.
Famous Shiseido Skin Care Lines Include
‘Bio-Performance’ and ‘Benefiance’
Based on biotechnology, they significantly improve skin quality and fight wrinkles and age lines. Their eye contour makeup and masks bring relief to weary, puffy eyes. Firming massage creams are effective in reducing signs of ageing skin. Exfoliating discs/pads gently remove dead skin, revealing younger, fresh skin.
‘The Skincare’ and ‘Eudermine’
Hydrate skin, infuse new life in dry, dull skin. Rinse off cleansing gels and creams are used as makeup removers – they remove upper crusts of makeup, dirt, grime and oil while still nourishing, hydrating the inner layers of skin.
‘White Lucent’
A serum that brightens skin complexion. Under-eye dark circles can be miraculously softened and blended into overall face complexion with the brightening eye treatment. Eye revitilizers, soothers, retinol moisture rechargers are some more products from the eye-care line.
‘Pureness’
An oil control skin care line that treats dry skin, blemishes and patches, minimizes visible pores and balances oil secretion. Their alcohol-free softeners and cleansers that come in sheets and strips, enrich the look and feel of your skin.
‘Future Solution’
Which is the ultimate experience in skin care luxury, age-targeted regimen that renders radiant skin.
Shiseido Beauty Method
Three beauty regimens are combined in one – Shiseido experts swear by Skincare 1-2-3!
- Cleanse: Remove makeup, dirt, grime, impurities, unwanted excess oils, without drying your skin to death.
- Soften: Shiseido’s best secret lies in its softeners – improve suppleness and prepare skin.
- Moisture Balance: Skincare 1-2-3 offers hydrating products maintain skin’s moisture, oil and moisturizing agent balance.
Have any of you tried this product? Please write about it to share your experience with us.


I have been a fan of Shiseido cosmetics. My skin just loves their products. Omorovicza is another brand that I have been long using. Gentle on the skin and suits my skin.