Many women I know have longed to start a business of their own. Most of them have wanted to get into the natural beauty products line. And with good reason. The market is ripe for natural products and consumers in every part of the world are looking for trustworthy natural products that do not harm the skin and which are not tested on animals.
Also, since global warming is such a huge issue nowadays, a lot of people prefer to buy products that have a low carbon footprint. If you can make your own natural products right in your kitchen and sell them locally, your carbon footprint will be miniscule. You may not think this is that big a deal, but there are plenty of eco-conscious consumers who will ask these questions and who will appreciate the fact.
So in addition to helping people get access to locally made natural products of good quality, you are also consciously contributing to improving the earth’s eco-system. Now what I am about to say may sound a bit callous, but it is the simple truth – all these points make for a very lucrative beauty business if you are able to integrate them fully into your product line.
So Natural Beauty Products Are a Great Business Idea
Indeed! However, you have to understand that when it comes to business, there is no such thing as a foolproof plan for surefire success. Natural beauty products are all the rage right now. But this does not guarantee that your business will work. There are many factors that will affect the outcome.
The main thing you will have to contend with is getting the word out there. Yes, you have started a business and the quality of your products is the best money can buy. But unless people know about you, they will not buy and you will not make any money. So your first order of business is to create awareness.
You can do this by advertising, though I must warn you it costs a pretty penny nowadays. You can design a visually appealing advert and insert it in the newspaper classifieds, in magazines, and even online. The internet is a boon for home-based small businesses that are just starting out so take every bit of advantage that you can find.
Another popular way is to have a makeup party. You may have heard of Tupperware parties. Well, this is the same thing except that instead of selling kitchen storage boxes you have your products on display at the party and guests can try them out and buy them.
Something else that you must do is to learn everything you can about the products that you are selling and the ingredients you have used. And I mean EVERYTHING!
When talking to a potential customer, you should be able to explain why you used the particular ingredients, why it’s good for the skin, why you didn’t use another one instead. In addition, you must also know exactly what’s in the regular beauty products and why those aren’t good for us. Believe me, learning these things will make you sound like you really know what you’re talking about and your products will sell like hot cakes.
If you have any other tips for a home-based cosmetic business or if you think there’s something I’ve missed out on, I’d love to hear from you.